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It's the

Experience

unlock the in crowd

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[first name]

HOW TO JOIN THE IN CROWD HOW TO JOIN THE IN CROWD HOW TO JOIN THE IN CROWD

THE treatment

Skin Strategy

We begin with you—your lifestyle, your habits, and the way you move through the world. With that insight, we design customized treatments and rituals that don’t just live in the treatment room, but integrate beautifully into your everyday life.

at home RITUAL edit

Ninety percent of your results come from what you do at home.  The wrong products—or the right products used the wrong way—waste time, money, and progress. We cut through the noise and curate the products and rituals that support your goals.

in suite treatment

Now that your strategy is locked, it’s time to activate it—we’ll apply  toward your first customized treatment and kick off your skin transformation immediately.

in crowd kit

After your treatment, you’ll unlock official In Crowd status—complete with our signature keychain and exclusive perks designed to keep your glow (and your access) on point.

book now

It's the

Experience

[First Name]

It’s not just a facial—it’s your official entry point. The [First Name ] Experience is where we get to know you: your skin, your lifestyle, your goals. We look at the full picture, edit your current routine, and build a plan that actually fits your life. One in-suite treatment, one strategic reset, one time a year—and you leave with  a skin health plan that makes sense.

Book Now

For the first time, I actually understood what my skin needed and how to get the results I’ve been chasing. It wasn’t just a treatment—it was an experience


Madison popped into town for a quick trip and figured, why not squeeze in a facial? The only catch—she had no idea what her skin actually needed. Instead of guessing, she, booked The [FIRST NAME] Experience.

What started as a spontaneous skin moment turned into a full-blown skin awakening. We got into her goals, her lifestyle, what’s actually going on beneath the surface—and laid out a plan she could stick to without overcomplicating her life. She left feeling seen, glowing, and totally in control of her skin journey.

— Madison 

“I had been feeling so burnt out with my content and literally one session with Athena changed everything.


I'm baby organic authentic skateboard microdosing waistcoat, vinyl sartorial. Bodega boys street art four dollar toast.

— JEN OLMSTEAD

THE PERKS

10% pre-pay bonus

Staying consistent with your skin plan matters. When you pre-pay for services, we bonus a one time 10%  discount to your account—because being proactive with your skin health should pay off.

Birthday Bonus

Celebrate your skin, your way. On your birthday, enjoy 10% off a pre-pay —and a special In Crowd treat when you are in for a treatment that month.

a 50-Minute Massage

One complimentary 50-minute massage a year, just for being one of us. Consider it your yearly reset—no stress, no fine print.

First Dibs Access

You’re officially IN, welcome to the IN CROWD. That means first looks at product drops, private invites to curated events, and VIP demo model opportunities

How to join the in crowd

Everything You Need to Know

The IN CROWD is our elevated rewards and skin health community.
It’s built for clients who are committed to long-term skin health and see it as a priority, not a luxury. 
This is a one-time, in-depth skin strategy session, not a consult.

To enter the IN CROWD, you must:
  • Complete The [First Name] Experience
  • Pay the $450 treatment fee (not eligible for discounts of any kind)
  • Bring current skincare products for review & edit
  • Arrive with clean skin (no makeup, SPF, or residue)
  • Renew yearly to maintain IN CROWD status

To stay in the IN CROWD, you must:
  • Maintain annual renewal re-book The [First Name] Experience each year